Topic archive
marketing
Stories, experiments, and post-mortems from a team that watches 10,000 games launch every night.
Showing 7 of 28 articles
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Insights
iGaming testing built by the people who build casinos
Bartek Borkowski, co-founder of PlayPatrol and Managing Partner of createIT, is now featured in the iGaming Club Members Directory. The listing describes PlayPatrol in one line: a platform that plays…
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AI Automation
How to choose the right AI projects?
In every iGaming company today the same phenomenon is unfolding. Teams across the organization are pitching AI ideas. Customer support wants AI-driven case resolution. CRM teams want autonomous retention engines.…
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Guides & Tools
Esports betting – Emerging trends and technologies to engage gen Z
The world of esports has grown with tremendous velocity from local tournaments to an international billion-dollar market. As it grew, so has esports betting emerged as one of the fastest-growing…
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Guides & Tools
Unlocking growth with casino bonus engine
In iGaming, there are two main business levers that bring players to your platform and keep them coming back. Of course, to make this work, you need to take care…
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Guides & Tools
Online casino affiliate marketing – How it works and how to start
Affiliate marketings one of the most dynamic segments of digital marketing today, growing rapidly across many market sectors. It is becoming increasingly popular in iGaming. Both casino operators and bookmakers use…
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Technology
What is social casino
Social casinos are online gaming platforms that simulate traditional casino experiences, but instead of wagering real cash, players use virtual currency. They offer familiar games like slots, poker, blackjack, roulette,…
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Technology
Casino games studios – First steps
Creating a slot game is only the first step in the fight for players’ attention in the online casino market. For a title to have a chance at success, it…
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