Blog - updated weekly
Look at the game. Then write about it.
Stories, experiments, and post-mortems from a team that watches 10,000 games launch every night.
Showing 26 of 26 articles
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Guides & Tools
How iGaming operators are preparing for the zero-party data revolution
For over a decade, the iGaming industry operated on a business model fueled by aggressive affiliate acquisition and third-party cookie tracking. This paradigm, characterized by a massive informational asymmetry in favor of…
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AI Automation
Why your custom LLM implementation might be burning more cash than it saves
The boardrooms of 2026 have moved past the initial excitement of generative AI. Most companies have stopped asking what these models can do and have started asking why the cloud bill looks like…
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AI Automation
How players use LLMs to find predictable patterns in slot mechanics
The intersection of artificial intelligence and casino gaming has created a fascinating new frontier for modern advantage players. For decades, ambitious gamblers have sought a mathematical edge against the house, relying on…
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AI Automation
The hard numbers behind AI ROI in iGaming
Ask any iGaming executive whether AI is important, and you’ll hear the same confident answer: “Of course AI is the future.” But ask those same executives a second question “How…
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AI Automation
How to choose the right AI projects?
In every iGaming company today the same phenomenon is unfolding. Teams across the organization are pitching AI ideas. Customer support wants AI-driven case resolution. CRM teams want autonomous retention engines.…
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AI Automation
Is your organization ready for AI?
Eleven months. That’s how long one iGaming operator spent planning what they believed would be a breakthrough AI initiative. The result was an automation engine designed to streamline player lifecycle…
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Guides & Tools
Esports betting – Emerging trends and technologies to engage gen Z
The world of esports has grown with tremendous velocity from local tournaments to an international billion-dollar market. As it grew, so has esports betting emerged as one of the fastest-growing…
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Guides & Tools
Why is AI crucial for the growth of iGaming?
The massive amount of data, the high volume of games produced, the dynamic nature of the industry, and increasing player expectations have led over 75% of iGaming companies to acknowledge…
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Technology
What is AI-driven game testing and why does it matter?
Leveraging AI across all areas of game development, including testing, is no longer just an innovation; it’s quickly becoming a necessity for teams looking to stay competitive. AI brings fresh…
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